More Qualified Leads.
More Booked Jobs.
We help roofing and home service businesses generate consistent quote requests using Meta and Google ads paired with high-converting landing pages.
Stop relying on referrals or inconsistent lead platforms. We build a simple system that turns ad traffic into real customer enquiries.
No long-term contracts. Just a system that works.
Predictable enquiries every week — without chasing leads.
Most Home Service Businesses Struggle With The Same Problem
Even great companies struggle with inconsistent lead flow and rising advertising costs.
- Unpredictable monthly enquiries
- Expensive or low-quality leads
- Websites that don't convert visitors into calls
- Heavy reliance on referrals or marketplaces
- No clear acquisition system
DirectLeads fixes this with a combined system: targeted Meta and Google ads driving traffic into landing pages built specifically to convert homeowners into quote requests — so your pipeline stops depending on luck.
A Simple System That Generates Leads
Four connected steps — built once, refined continuously.
Meta & Google Ads
Targeted Facebook, Instagram and Google campaigns reach homeowners in your service area.
Landing Page
Dedicated, mobile-first pages built to convert clicks into action.
Lead Form
Qualified quote requests captured and sent straight to your inbox.
Booked Jobs
You follow up, quote and win the work. Predictable pipeline.
The goal is not traffic. The goal is booked jobs.
Everything you need to turn ad spend into booked jobs
Meta Ads Management
- Facebook & Instagram campaigns
- Audience targeting
- Creative testing
- Retargeting campaigns
Google Ads Management
- Search & Performance Max campaigns
- High-intent keyword targeting
- Local service area coverage
- Call & form conversion tracking
Landing Page Design
- High-converting landing pages
- Mobile optimized design
- Fast loading performance
- Lead capture forms
Optimization
- A/B testing
- Conversion rate improvements
- Ongoing campaign refinement
Who We Work With
We focus exclusively on UK home service businesses — so every campaign, page and test is informed by what works in your industry.
Simple Monthly Pricing
Transparent monthly retainers. No long-term contracts.
Starter
For businesses starting to build a predictable lead system.
- Ads management
- 1 landing page
- Tracking setup
Growth
For businesses ready to scale lead volume.
- Multiple campaigns
- Landing page testing
- Ongoing optimization
Scale
For established companies wanting maximum market coverage and lead volume.
- Multi-region campaigns
- Full creative production
- Dedicated strategist
Most clients invest between £1,500 and £5,000 per month depending on goals and market size.
Why DirectLeads
A direct, no-fluff approach to acquiring more customers — designed around what actually moves the needle for tradespeople.
- Focused on lead generation, not vanity metrics
- Built specifically for home service businesses
- Simple system combining ads + landing pages
- Transparent and performance-focused approach
- Designed to increase booked jobs, not just traffic
Ready to Get More Booked Jobs?
Let's review your current lead generation and show you how a Meta + Google ads and landing page system could increase your quote requests.
Let's talk about growing your business
Send us a message, call, or reach out on your preferred channel — we usually reply within a few hours.